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Learn About Squeeze Pages and Landing Pages

Written By irvan hidayat on Sabtu, 01 Juni 2013 | 20.06

The lead capture page used in direct marketing to persuade the potential buyer to enter their information for instance an email address and in exchange for that, they would get a report or some other type of information.



The internet marketer then can have agreement to market to that individual on the basis that permission is given to do this. Unless the prospective buyer stops to give permission to do so, the online marketer may continue to sell to him on a frequent basis.



Normally the internet entrepreneur will look for people who are looking to buy the information they have to sell. The online marketer will build a list of the responders and then market to and up sell the individuals on that list.



A kind of appeal called "copywriting" is implemented to influence the prospective customer that a acquisition of the item being marketed to him will cure problems he may have in the area of his class interest. Very good marketers know that a certain number of people will answer this message and acquire the items being promoted.



People are very worried about "spam" even so, so they are cautious to what they give their allegiance. Consequently, the lead capture page will deliver in detail the level of privacy standards that tell the consumer how his rights and privacy will be shielded.



The landing page is generally a single web site designed specifically to capture information intended to be employed in future advertising endeavors. There might be testimonials and success stories used that the potential customer might relate with. Video and audio testimonies are also quite effective in telling the marketer's story.



All around content of the squeeze page is usually kept to a minimum, because stress is on the appeal and the call to action. There's no need to bog down your message with too much rhetoric when focusing only the action step to be taken. The offer needs to be of such value that it is no brainer to go through the action step and give an email address.



Once the prospective customer has provided their email, he can be placed on the list that will let the internet entrepreneur to make use of what's called an autoresponder, that can send the consumer a series of messages about the product they are interested in. It's been found that the majority of people will not likely buy until they have exposure to a thought or a product or service multiple times.





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